How to put a business on the stock market
Put together the red herring. While the SEC is processing your registration, go around with the investment banker trying to create hype in the stock. At the time, you don't know when the release date is, but you try to sell the stock to investors before it even hits the market so that it starts off strong and the price can rise faster. Investors buy put options when they are concerned that the stock market will fall. That's because a put—which represents a right to sell an underlying asset at a fixed price through a